by Anna Roberts
The troubled UK game retailer appears to have found its knight in shining armor in the form of Opcapita, an investment firm. Opcapita will take ownership of 333 GAME stores, in a move that will save over 3,000 jobs.
GAME had entered administration a couple of weeks ago, and hopes had not been high for its future. There were 277 stores closed down immediately, and over 2,000 staff were made redundant. The BBC reports that Opcapita will not reopen these stores, instead focusing on increasing profitability in the remaining branches.
Opcapita’s backing will come as a huge relief to GAME, whose future remains uncertain with increasing competition from Steam and Amazon.
Clearly GAME will have to change its business model in order to survive – digital copies of games are the future.
What direction do you think GAME’s new owner should take to ensure its recovery?