by Josh Hamel
The PlayStation Vita has not been the success that Sony was hoping for and has produced dreadful sales numbers, scaring away developers and making the publisher think seriously about a price cut.
Sony Worldwide Studios president Shuhei Yoshida has admitted he is disappointed in the lack of third-party support for the Vita in an interview with Gamasutra.
“In retrospect, there are so many options for publishers now that we cannot take it for granted that our new platform would be supported by third parties, like [it would’ve been] many years ago,” Yoshida said.
One of the biggest complaints with the system is that there is nothing to play on the handheld, making both consumers and developers apprehensive in a self-fulfilling cycle.
Despite this, Sony doesn’t plan on a price cut for the system until at least next year. Speaking with Eurogamer, Sony Computer Entertainment U.K. VP Fergal Gara said the company will look to add value instead.
“We always aim to establish price cuts. So the question is not so much if, but when. We won’t have an across the board price down this Christmas,” Gara said. “But what you will see us doing is work very hard with our retail partners to add value to the product to make it more compelling.”
In the U.S. this fall, Sony is releasing two Vita third party bundles for Assassin’s Creed Liberation and Call of Duty: Black Ops – Declassified.