1) Separation of campaign content network and search
It just so happened that the price for clicks on the same ads on the network and search engine are different. On finding them above. Therefore, the strategy when ads are shown in these different systems need to choose different stakes being played.
Naturally, one of the most popular starting errors is that they conduct a campaign content network and search. This is not recommended. Create two similar campaigns. At first let your ads on search, and the second in the content network.
2) Limitation of daily budget
Another important step. If you do not restrict the campaign’s daily budget, without knowing the specifics of the industry, chosen keywords can come to the fact that the budget will be merged in the short term.
In different systems of budget constraints made its methods. Just remember that you need to restrict the campaign’s daily budget.
3) Landing Pages
Advertising should lead to landing pages. If you offer on site installation of suspended ceilings, the advertising should lead to a page with selling text for the desired keyword phrases. For example, if a person clicked on the link advertising glossy ceiling, then the page should be appropriate.
4) Choose the position of your ad, based on the tone of the request
Queries in search engines are hot and cold. Choose the position in the special placement or guaranteed issue need not only guided by the budget and cost position, but also the tone of the request. Because otherwise you can advertise almost without getting the desired result.
Finally, do not forget about tarteging. If your customers are located in only one city, and advertising should show by the city, and not across the country. Commonplace for many, but some entrepreneurs make this mistake. Just an oversight.